Led end-to-end product creation and digital merchandising for DTC Custom Footwear, driving assortment strategy and go-to-market launches that increased customer engagement and conversion.

Deep appreciation and curiosity for products and consumer trends, with experience in leveraging data tools and external sources to drive growth. 

Produced and presented Quarterly Business Reports for global stakeholders, translating performance data into actionable product and merchandising strategies.

Partner with Design, Creative, and Marketing teams to develop data-informed storytelling strategies that increased product discovery and site traffic.

Built and maintained relationships with production factories to ensure quality development and vendor material management.

Supported buyers in developing seasonal assortment plans by analyzing sales performance, and emerging market trends to inform purchasing decisions.

Managed vendor relationships and coordinated with brand partners to oversee product selection, pricing, and promotional planning for upcoming digital sales events.

Partnered with digital site merchandising and production teams to ensure accurate product launches, compelling product presentation, and seamless execution of online events.

Led visual merchandising strategy across multiple departments and two store locations, creating compelling seasonal product presentations that enhanced brand storytelling and improved customer engagement.

Directed floor sets, product launches, and seasonal transitions, ensuring visual standards aligned with brand guidelines while optimizing product visibility and accessibility.

Trained and mentored merchandising teams on visual presentation standards, fixture utilization, and product styling across key brand shop environments including Topshop and Topman.

Supported large-scale floor resets, store renovations, and visual installations across the Northeast region, collaborating with cross-functional teams to ensure seamless execution.